On October 10th, 2011 – the $10,000 in 3 hours system was born…
Fast forward to October 2011. We have been working on making it possible for anyone to raise $10,000 to build a school. And it is launch time. My friend Elton puts a list of 49 friends together. He makes personal 15 second intro videos for each of his friends. We set him up a website called pocketchangeschool.com (still live, check it out). And at 2pm on a Monday, we send out the emails to his friends with the video in it that asks them to give $3.33 a day for 3 months.
By 2pm Tuesday, $10,000 has come in. It worked.
That Wednesday I am driving to the ferry for Vancouver, and it hits me. It is October 12th. Without planning, or even thinking about it, we had launched Elton’s campaign on the exact anniversary of the idea first popping into my head (I have no idea why it came into my head and am just stoked it did). I am speechless.
The reason I was headed to Vancouver was to attend an event. We Day 2011.
As I sat at We Day, WAY at the back row again, I reminisced about the idea that started all this,and my phone rings. It’s Elton. “Hey man, guess where we are at” he says. “What are you talking about, you hit the goal two days ago, $10,000 – what are you talking about” I ask. “Taylor, that video spread man! It is all over facebook. We just hit two schools… $20,000!”. I am speechless again.
Overall, Elton had over 80 people sign up to give $3.33 a day for 3 months, and raised over $25,000.
And that campaign is just the start…